A year of change in social media for one company
What is interesting is the fact that when we met to discuss the website at the first of the summer last year, I briefly mentioned social media and they really didn’t express any interest. Partially because they didn’t really understand what social media was at the time and it’s value. But more interesting is the difference in the value of social media to their business last year and now.
Can Twitter get you better customer service?
Yesterday, I was reading my Twitter feed and saw a post from Michael Hyatt (@michaelhyatt), the CEO at Thomas Nelson Publishing in Nashville. He had a bad experience with a national floral company concerning a Mother’s Day delivery to his mother. The flowers were supposed to be delivered to her on Saturday, but on Sunday, he found out they were not delivered. He made a phone call to customer service and was frustrated with the phone response he received. He had been told they would try to get them delivered by 7 pm on Sunday, but if they were not able make it by 7, then they would give him a 50% refund. Can you believe it!
Need help using Twitter in your business?
You hear a lot about the importance of using social media in business (and it is important) and you may have heard that social media is free (a lot of tools are free) but the content that you share is more important than the tools. Generating interesting and/or entertaining content probably won’t be free [...]
Make friends on Facebook.. but don’t follow them!!!
Anyone who uses social media tools knows there is a lot to learn about them. I recently found out that mixing social media tools can cause confusion or at least be good for a laugh. I have been using Twitter for the past 18 months and receive a lot of my news and community information [...]
Twitter – What a community
I’ve been using Twitter for about a year and a half. In Knoxville, that meant that I was an “Early Adopter”. One of the first things we used it for was sending updates from football games we were covering. We had been streaming on-demand highlights of high school football games at Grace [...]
