A year of change in social media for one company

What is interesting is the fact that when we met to discuss the website at the first of the summer last year, I briefly mentioned social media and they really didn’t express any interest. Partially because they didn’t really understand what social media was at the time and it’s value. But more interesting is the difference in the value of social media to their business last year and now.

Make friends on Facebook.. but don’t follow them!!!

Anyone who uses social media tools knows there is a lot to learn about them.  I recently found out that mixing social media tools can cause confusion or at least be good for a laugh.  I have been using Twitter for the past 18 months and receive a lot of my news and community information [...]

Twitter – What a community

I’ve been using Twitter for about a year and a half. In Knoxville, that meant that I was an “Early Adopter”. One of the first things we used it for was sending updates from football games we were covering. We had been streaming on-demand highlights of high school football games at Grace [...]