Pinnacle Image Media Group

Use of media in communicating your story

I took typing too!

Chris Brogan wrote a blog post yesterday about taking a typing class when he was a kid.  You can read it here: http://bit.ly/bfH5F2
He tells about their family purchasing a Macintosh computer and his parents required him and his brother to take typing classes before the computer arrived.  He goes on to talk about the value [...]

A year of change in social media for one company

What is interesting is the fact that when we met to discuss the website at the first of the summer last year, I briefly mentioned social media and they really didn’t express any interest. Partially because they didn’t really understand what social media was at the time and it’s value. But more interesting is the difference in the value of social media to their business last year and now.

New promo video for 106.1 The River

The River has returned to Knoxville!  If you have lived in Knoxville or the East Tennessee area for very long, you probably remember a previous radio station that was known as The River.  Well, now The River name is back, but it’s a new station and new faces.  The River, 106.1 plays music from the [...]

6 months later… radical changes in social media

We recently wrote about the latest Socialnomics video by Erik Qualmann which gives numerous stats about changes in the world of social media.  We just ran across another video that was done about 6 months about the same topic.  If you’ve not seen the latest version of the socialnomics video, check it out first.  You [...]

Can Twitter get you better customer service?

Yesterday, I was reading my Twitter feed and saw a post from Michael Hyatt (@michaelhyatt), the CEO at Thomas Nelson Publishing in Nashville. He had a bad experience with a national floral company concerning a Mother’s Day delivery to his mother. The flowers were supposed to be delivered to her on Saturday, but on Sunday, he found out they were not delivered. He made a phone call to customer service and was frustrated with the phone response he received. He had been told they would try to get them delivered by 7 pm on Sunday, but if they were not able make it by 7, then they would give him a 50% refund. Can you believe it!

Still wondering about effectiveness of Social Media?

Erik Qualman has just uploaded the latest version of his popular video, “Socialnomics09″.  This version has the most recent data concerning the explosion of social media in the past few months.  If you’ve not seen it before, you’ll be amazed at the information that he gets across in a 4 minute video (of course, that’s [...]

Mother’s Day Video Tips

Mother’s Day is coming up which means it’s time to pull out the cameras and camcorders.  Those photos and videos provide lasting memories of the special events in life.  With all of the HD camcorders available at reasonable prices you can create some really great footage of this special day.  No matter whether you have [...]

Having trouble coming up with blog content?

Writing a blog for your business is one of the most effective marketing tools you can use to build community and drive prospects to your website.  The tools to write a blog are often free, easy to set up and easy to use.  The tough part is deciding the blog topics that would interest your [...]

Need help using Twitter in your business?

You hear a lot about the importance of using social media in business (and it is important) and you may have heard that social media is free (a lot of tools are free) but the content that you share is more important than the tools. Generating interesting and/or entertaining content probably won’t be free [...]

Why does my business need social media?

Social media tools are an important set of tools for driving traffic to your site and developing interest in you, your business or organization. Social media tools are the vehicles you use to go where your customers are hanging out to let them know what you have to offer. But… it’s not quite that simple. In fact, if done incorrectly, you might do more harm than good for your company and your image.

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